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Why every business needs an app

Mobile Apps

Today, I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.

If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

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As a highly successful Real Estate Investor for the last eighteen years, Chayo Briggs was born in Compton, California, Briggs's inner drive for success was set in motion early on by his parents. He is the President of Briggs & Lay Pro Incorporated. Besides the multitude of real estate services Briggs is an effective motivation speaker and published author. He has experienced various levels of human culture elevating him to an expert status and skill to help people overcome their credit issues.

Chayo Briggs

Financial Advisor 

In case you are still not sure why anyone would want to build their own mobile platform, here are the top benefits of going down this path sooner rather than later.

Be Visible to Customers at All Times

162 minutes — that’s how much time the average American spends on his or her mobile device per day.

That’s one tidbit of information from a study conducted by mobile measurement and advertising platform Flurry. The report, using data from January 2014 to March 2014, notes that time spent on iOS and Android mobile devices has increased by four minutes per day from this time last year to two hours and 42 minutes. A majority (86 percent) of that time is spent using apps, with the other 14 percent coming from internet browsers — a six percent decrease from last year.

The data tells a clear story that apps, which were considered a mere fad a few years ago, are completely dominating mobile, and the browser has become a single application swimming in a sea of apps,” Flurry notes. Like last year, gaming apps continue to lead the way in terms of consumption time, with social and messaging applications — including Facebook — in second place, increasing their share from 24 percent to 28 percent.